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NOTTINGHAM FOREST HISTORY
14 July, 2023

adidas kits unveiled at Nottingham Castle

On this day in Nottingham Forest history in 2023 Forest unveil their adidas kits at Nottingham Castle.

Culture and identity

Kit or badge identity

Nottingham Forest marked their return to adidas by unveiling the 2023-24 kits at Nottingham Castle.

The setting gave the launch a strong local identity. Kit releases are commercial moments, but for supporters they also carry emotion, memory and debate, especially when a club returns to a manufacturer closely associated with earlier eras.

The adidas connection mattered because Forest had worn the brand during some of the most recognisable periods in the club’s visual history. Bringing it back gave the new kit more weight than a standard summer launch.

For fans, the reveal blended modern Premier League branding with Nottingham imagery and club nostalgia. It was not a match or a signing, but it was still part of how supporters saw Forest presenting themselves after returning to the top flight.

Kit Reveal

Sources

Nottingham Forest official site; The Kitman; The Guardian

Forest timeline

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Notts County 0–2 Nottingham Forest
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Nottingham Forest 3–0 Blackburn
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Vitória SC 1–1 Nottingham Forest
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Portimonense 1–2 Nottingham Forest Sporting CP 4–1 Nottingham Forest
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Udinese 1–0 Nottingham Forest Barcelona 1–0 Nottingham Forest
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Nottingham Forest 2–1 Bayer Leverkusen
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Nottingham Forest 2–0 Stade Brestois 29
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Nottingham Forest 0–1 Leeds
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Nottingham Forest 0–2 Leeds
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Liverpool 2–2 Nottingham Forest
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Nottingham Forest 0–0 Tottenham
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Aston Villa 1–2 Nottingham Forest
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Nottingham Forest 0–1 Coventry
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Crystal Palace 14:00 Nottingham Forest
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Nottingham Forest 16:30 Arsenal
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Ipswich 20:00 Nottingham Forest
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Brentford 15:00 Nottingham Forest
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Nottingham Forest 17:30 Manchester City
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Bournemouth 15:00 Nottingham Forest
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Nottingham Forest 20:00 Chelsea
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Hull City 20:00 Nottingham Forest
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Nottingham Forest 15:00 Brighton
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Sunderland 15:00 Nottingham Forest
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Nottingham Forest 15:00 Everton
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Manchester United 16:30 Nottingham Forest
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Newcastle 19:30 Nottingham Forest
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Nottingham Forest 15:00 Fulham
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Nottingham Forest 19:30 Hull City
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Manchester City 15:00 Nottingham Forest
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Nottingham Forest 15:00 Bournemouth
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Chelsea 15:00 Nottingham Forest
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Nottingham Forest 15:00 Brentford
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Fulham 20:00 Nottingham Forest
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Nottingham Forest 15:00 Manchester United
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Everton 15:00 Nottingham Forest
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Nottingham Forest 20:00 Newcastle
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Tottenham 15:00 Nottingham Forest
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Nottingham Forest 15:00 Aston Villa
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Leeds 15:00 Nottingham Forest
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Nottingham Forest 15:00 Liverpool
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Nottingham Forest 15:00 Sunderland
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Brighton 15:00 Nottingham Forest
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Nottingham Forest 15:00 Crystal Palace
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Arsenal 15:00 Nottingham Forest
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Nottingham Forest 15:00 Ipswich
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Coventry 16:00 Nottingham Forest
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On this day in …
2023
adidas kits unveiled at Nottingham Castle

Nottingham Forest marked their return to adidas by unveiling the 2023-24 kits at Nottingham Castle. The setting gave the launch a strong local identity.…

Culture and identity