Nottingham Forest Fans logo Nottingham Forest Fans

← Back to Forest timeline

NOTTINGHAM FOREST HISTORY
28 June, 2023

adidas becomes kit partner

On this day in Nottingham Forest history in 2023 adidas becomes Forest’s official kit partner.

Culture and identity

Kit supplier announcement

Forest’s agreement with adidas gave the club a major kit partnership at a time of renewed Premier League visibility.

The multi-year deal covered the club’s teams and brought one of football’s most recognisable sportswear brands back into Forest’s modern identity. For supporters, kit suppliers are not just commercial details; they shape how a team looks and how a period is remembered visually.

The announcement carried extra interest because Forest had recently returned to the Premier League. A major partnership in that context felt like part of the club’s attempt to re-establish itself on a bigger stage.

Kits often become attached to memories of particular seasons, players and matches. The supplier announcement therefore mattered before the first shirt was even worn, because it set the visual tone for what came next.

The adidas deal is remembered as a culture and identity moment rather than a result on the pitch. It connected Forest’s modern Premier League era with one of the game’s most familiar kit brands.

Sources

Nottingham Forest official site; SportBusiness; Sport Industry Group

Forest timeline

Explore more Nottingham Forest history

Browse the timeline to discover more events from this day and beyond:

JUNE
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Notts County 0–2 Nottingham Forest
19
20
21
22
Nottingham Forest 3–0 Blackburn
23
24
25
26
Vitória SC 1–1 Nottingham Forest
27
28
29
30
31
Portimonense 1–2 Nottingham Forest Sporting CP 4–1 Nottingham Forest
1
2
3
4
5
6
7
8
Udinese 1–0 Nottingham Forest Barcelona 1–0 Nottingham Forest
9
10
11
12
Nottingham Forest 2–1 Bayer Leverkusen
13
14
15
16
Nottingham Forest 2–0 Stade Brestois 29
17
18
19
20
21
22
Nottingham Forest 0–1 Leeds
23
24
25
Nottingham Forest 0–2 Leeds
26
27
28
29
Liverpool 2–2 Nottingham Forest
30
31
1
2
3
4
5
Nottingham Forest 0–0 Tottenham
6
7
8
9
10
11
12
Aston Villa 1–2 Nottingham Forest
13
14
15
16
17
18
19
Nottingham Forest 0–1 Coventry
20
21
22
23
24
25
26
27
28
29
30
1
2
3
4
5
6
7
8
9
10
11
Crystal Palace 14:00 Nottingham Forest
12
13
14
15
16
17
18
Nottingham Forest 16:30 Arsenal
19
20
21
22
23
Ipswich 20:00 Nottingham Forest
24
25
26
27
28
29
30
31
Brentford 15:00 Nottingham Forest
1
2
3
4
5
6
7
Nottingham Forest 17:30 Manchester City
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Bournemouth 15:00 Nottingham Forest
22
23
24
25
26
27
Nottingham Forest 20:00 Chelsea
28
29
30
1
2
Hull City 20:00 Nottingham Forest
3
4
5
Nottingham Forest 15:00 Brighton
6
7
8
9
10
11
12
Sunderland 15:00 Nottingham Forest
13
14
15
16
17
18
19
Nottingham Forest 15:00 Everton
20
21
22
23
24
25
26
27
Manchester United 16:30 Nottingham Forest
28
29
30
Newcastle 19:30 Nottingham Forest
31
1
2
Nottingham Forest 15:00 Fulham
3
4
5
Nottingham Forest 19:30 Hull City
6
7
8
9
10
11
12
13
14
15
16
Manchester City 15:00 Nottingham Forest
17
18
19
20
21
22
23
Nottingham Forest 15:00 Bournemouth
24
25
26
27
28
29
30
Chelsea 15:00 Nottingham Forest
31
1
2
3
4
5
6
Nottingham Forest 15:00 Brentford
7
8
9
10
Fulham 20:00 Nottingham Forest
11
12
13
14
15
16
17
18
19
20
Nottingham Forest 15:00 Manchester United
21
22
23
24
25
26
27
Everton 15:00 Nottingham Forest
28
1
2
3
Nottingham Forest 20:00 Newcastle
4
5
6
7
8
9
10
11
12
13
Tottenham 15:00 Nottingham Forest
14
15
16
17
18
19
20
Nottingham Forest 15:00 Aston Villa
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
5
6
7
8
9
10
Leeds 15:00 Nottingham Forest
11
12
13
14
15
16
17
Nottingham Forest 15:00 Liverpool
18
19
20
21
22
23
24
Nottingham Forest 15:00 Sunderland
25
26
27
28
29
30
1
Brighton 15:00 Nottingham Forest
2
3
4
5
6
7
8
Nottingham Forest 15:00 Crystal Palace
9
10
11
12
13
14
15
Arsenal 15:00 Nottingham Forest
16
17
18
19
20
21
22
23
Nottingham Forest 15:00 Ipswich
24
25
26
27
28
29
30
Coventry 16:00 Nottingham Forest
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
On this day in …
2019
Lamouchi replaces Martin O'Neill

Forest made a sudden managerial change by parting company with Martin O’Neill and appointing Sabri Lamouchi on the same day. The decision brought an…

Manager legacies
2023
adidas becomes kit partner

Forest’s agreement with adidas gave the club a major kit partnership at a time of renewed Premier League visibility. The multi-year deal covered the…

Culture and identity