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22 December, 2022

UNHCR shirt partnership launched

On this day in 2022 Forest launch their UK for UNHCR shirt partnership for the Premier League return.

Community and social impact

Landmark community campaign
The UNHCR logo for the UN Refugee Agency.
The UNHCR logo for the UN Refugee Agency. Image: UNHCR / CC BY-SA 4.0, via Wikimedia Commons

Nottingham Forest made an unusual and widely noticed shirt decision by launching a charity partnership with UK for UNHCR.

The club announced that the UK for UNHCR logo would appear on the front of the men’s and women’s team shirts from the start of 2023 until the end of the season. Instead of using the space for a conventional commercial sponsor, Forest used it to support the UN Refugee Agency’s work with people forced to flee conflict and persecution.

The UNHCR logo for the UN Refugee Agency.
The UNHCR logo for the UN Refugee Agency. Image: UNHCR / CC BY-SA 4.0, via Wikimedia Commons

The partnership also included a financial donation and a wider commitment to raise awareness through the club’s channels. It came during Forest’s first Premier League season back after promotion, giving the message a larger national and international platform.

The shirts were first worn by the men’s team at home to Chelsea on New Year’s Day. For supporters, it became one of the most distinctive visual markers of the club’s return to the top flight.

Shirt Partnership Announcement

Sources

UK for UNHCR; The Guardian; ITV News

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Vitória SC 1–1 Nottingham Forest
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Portimonense 1–2 Nottingham Forest Sporting CP 4–1 Nottingham Forest
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Udinese 1–0 Nottingham Forest Barcelona 1–0 Nottingham Forest
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Nottingham Forest 16:30 Arsenal
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Ipswich 20:00 Nottingham Forest
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Nottingham Forest 17:30 Manchester City
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Hull City 20:00 Nottingham Forest
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Manchester United 16:30 Nottingham Forest
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Manchester City 15:00 Nottingham Forest
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Chelsea 15:00 Nottingham Forest
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On this day in …
2022
UNHCR shirt partnership launched

Nottingham Forest made an unusual and widely noticed shirt decision by launching a charity partnership with UK for UNHCR. The club announced that the…

Community and social impact